It’s much better quality.

Give it a go - it’s way better than the not-from-concentrates crap, even while being cheaper.

It’s amazing how well the marketing worked to sell an inferior product for more money.

Turns out when they pasteurize it it destroys most of the flavor, so then they re-add flavor artificially extracted from other juice. “Not from concentrate” arguably, but very highly processed.

Juice from frozen concentrate is still far from as good as fresh-squeezed, but it’s a whole lot closer than the “not from concentrate” sludge. And ironically cheaper. It’s particularly good slightly under-diluted.