Starmer, at least according to polling data, is less popular than all of them because he doesn’t appeal to any of them. He isn’t right enough for the Tories, Reform, or centre-right labour supporters, he’s not left enough for core labour voters nor left labour voters. He was too harsh on Israel for the right, and too harsh on Palestine for the left. He has pissed off every possible political ideologue and everyone in the middle is just hearing about how pissed off everyone is. He could not have spent his political capital in a worse way than he has. I don’t actually think people hate him. I think it’s just that noone likes him. Say what you will about Boris, Truss, Sunak, Cameron, May, they all had their detractors but they actually had allies, or people to whom they were at least trying to appeal. Starmer doesn’t have anyone, and it will be his downfall.
I know a few people who subscribe who I never would have expected to do so, but I also know people who have started asking “why does Google show me an AI summary all the time when I don’t need it?” I think any sheen it had is diminishing, slowly but surely.