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Cake day: April 14th, 2026

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  • Not particularly difficult. They already have Wi-Fi beacons in every store and I’d bet there’s a good chance they have Bluetooth beacons as well. With either one of those, it wouldn’t be difficult to track an individual’s position in the store with pretty significant granularity. Couple a position plus a unique device ID for the shopper’s phone (or combination of profiles adding in watch, headphones, etc), maybe even some UHF audio signals or additional Bluetooth signal from the price tag (which sounds like it updates wirelessly and therefore provides a whole additional network of location tracking in the store) and you could just about pinpoint where a person is tied with their purchasing history and behavioral analytics in real time.










  • One thing to remember is to actually accomplish anything, we would need to have a significant percentage across the whole country with organization and specific demands. The problem is that’s like organizing the entire European Union plus a bit to a cause. Not impossible, but monumental, especially with backwards outliers who actively want this.

    There’s outrage. There’s been outrage for years. But there’s little path for it to be effective. A mosquito has little effect on an elephant. Especially when the mosquitoes are deliberately kept isolated.